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about

who

is that story |

We develop meaningful marketing work designed to connect directly into the human experience. Our agency mission is to dive beyond the surface, to find what lies beneath. Whether we make audiences laugh, cry or join a brand movement - we ultimately inspire people to take action. Our branded story experience is led by award winning Brand Strategist, 

Lauren Brown-Babb

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is story marketing |

what

Story led marketing is brand work built through narrative. It's purpose is to create a deeper and more personalised connection to your story. Storytelling helps consumers understand "why" they should care about a brand in the first place. Once you connect through empathy, humour, emotion or mindset, you experience what it means for people to "live" your story.

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What

when

you know, you know |

That Story works with people, places, purposes and products. In a sea of sameness, we work to transform your brand into it's own unique story platform. Whether that's creating a marketing plan, masterminding a piece of transformative content or delivering a one off idea to elevate your message. Narrative led thinking is no longer just a nicety; it's a necessity.

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when
where

Hayman Island | Stayz | Tourism Australia | Taylors Wines | Tourism Tropical North Queensland |

Visit Canberra | Subaru | Langham Hospitality Group | InterContinental Hotel Group | TFE Hotels |

Swimming Australia | Oporto | Bankwest | Bespoke TV US | Mercedes Australian Fashion Week |

​Qatar Airways | Qualia - Hamilton Island | Direct TV USA | Crystalbrook Collection Hotels + Resorts |

Air New Zealand | Taylormade Wines | The Star | Will Stewart - Celebrity Chef | Motif Retreats |
Mudgee Tourism | Brenton ESZRA McKenna - Graphic Novelist | The Glamp |
WA Water Corporation | First Australians Capital |
The Cultural Intelligence Project |

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where

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we have story-ed |

why

why

our expertise can help |

Anchor 1
whom

whom

 
to contact with your brief |



LAUREN BROWN-BABBBRAND STRATEGIST | lauren@thatstory.AGENCY
 

 

Your story starts now.

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